An influencer is someone that has developed a large following on social media and uses their account to promote themselves, a cause or a product.
The number of social media influencers are increasing and so are the rules and regulations impacting influencers which are resulting in disputes. Irrespective of which social platform an influencer uses to promote themselves or their product, it is essential there is compliance with the relevant rules and regulations.
It is important that influencers and businesses who intend to use influencers understand the UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (“CAP Code”). The rules that influencers should be aware of within the Cap Code include:
Social media can start off being fun but can very quickly escalate into a serious commercial venture. It is therefore recommended that social media influencers have suitable contracts in place when partnering up with other causes or ventures. A contract may include the following terms:
Our solicitors can assist social media influencers or businesses who intend to use a social media influencer on the following: